Greg Maffei, Liberty Media Corporation, Chief Executive Officer, Formula 1, John C. Malone, Liberty Broadband from

Greg Maffei, CEO of Liberty Media Corporation Weighs In On Formula 1

John C. Malone's Liberty Broadband is the Parent Company of Formula 1

Liberty Media's CEO declared at a recent F1 investor conference that the organization is in "the early phases of a long-term build." Maffei reiterated Liberty's position as a long-term investor not looking for a short-term return on its $4.4 billion investment in Formula 1.

Liberty Media has charted an aggressive growth strategy for Formula 1, with an eye on the lucrative U.S. market and a growing global audience. Fueled by recent rule changes, technological advancements, and a renewed focus on driver personalities, Formula 1 has seen a surge in popularity. This growth presents a compelling opportunity for further expansion and revenue growth.

Liberty Media's Plans for Growth

Pursuing strategic partnerships to expand the sport's reach.
Investing in new technologies to enhance the fan experience.
Developing new revenue streams through initiatives like F1 TV and esports

Liberty Media remains committed to fostering a healthy and competitive environment for Formula 1. Maffei emphasized that the long-term success of the sport relies on collaboration among teams, drivers, and the governing body, FIA.